Profit Margin Calculator
Calculate profit margin, markup and profit from cost and selling price.
Profit margin
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Markup
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Profit
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Results update as you type.
About this calculator
A profit margin calculator turns a product’s cost and selling price into the profit, the margin (profit as a percent of the price) and the markup (profit as a percent of cost). It’s essential for pricing and understanding your true earnings on a sale.
Frequently asked questions
What is the difference between margin and markup?
Margin is profit as a percent of the selling price; markup is profit as a percent of the cost. A £60 profit on a £40 cost item sold for £100 is a 60% margin but a 150% markup.
How do I price for a target margin?
Divide the cost by (1 − target margin). For a 40% margin on a £40 item: 40 ÷ 0.6 = £66.67 selling price.
Results are estimates for general guidance only, not financial, medical or tax advice.